Now seating A+ players & A+ leaders

You’ve always been the best in the room.Now get paid like it.

Your leads pay for themselves in 60 days — or we pay you back.50% of your lead spend, up to $2,500. Terms apply →
One $2,000 policy. Same client. Same hour.Different check.
70%$1,400
80%$1,600
90%$1,800
100%$2,000
110%$2,200
120%$2,400
130%$2,600
135%$2,700
70% → 135% on the same sale+$1,300

Illustration only. Commission on issued & paid annual premium; advances and chargebacks follow carrier rules. Your level is set by production. No income is guaranteed.

Up to 135% commission28 carriers46 states$0 ad markup
Your commission
135%
▲ at $100K+ / month personal production
Personal production / month

Based on the trailing 3‑month average of issued & paid premium per month (yours, or your team’s), with 80% persistency to hold. Team commission at 135% also requires 6 producers each at $10K+/month. Rates by product are on the product chart. No income is guaranteed.

Accendo◆Aflac◆Allianz◆American Amicable◆American National◆Americo◆Banner Life◆Cincinnati Life◆Corebridge◆Foresters◆Gerber◆Guaranteed Trust Life◆John Hancock◆Lafayette Life◆Liberty Bankers◆Lincoln◆Mutual Trust Life◆National Guardian Life◆National Life Group◆North American◆Pacific Life◆Principal◆Protective◆Prudential◆Securian◆Symetra◆Transamerica◆Accendo◆Aflac◆Allianz◆American Amicable◆American National◆Americo◆Banner Life◆Cincinnati Life◆Corebridge◆Foresters◆Gerber◆Guaranteed Trust Life◆John Hancock◆Lafayette Life◆Liberty Bankers◆Lincoln◆Mutual Trust Life◆National Guardian Life◆National Life Group◆North American◆Pacific Life◆Principal◆Protective◆Prudential◆Securian◆Symetra◆Transamerica◆
$750K
Life premium placed
▲ Since Jan 1, 2026
28
Carriers appointed
Life · Annuity · Medicare · LTC
46
States licensed
Nationwide reach
135%
Top personal commission
▲ At $100K+/mo production
The Silverthorne Financial Group seal

Silverthorne Financial Group

Est. 2026 · Dubuque, Iowa · Independent life brokerage

01 · Who we serve

A+ players. A+ leaders. Nobody else.

Two kinds of people build here. Pick yours.

A+ players

Already producing — or done with the W‑2.

Two kinds of people take this seat: independent producers who already write business, and high performers who know they’re meant for more than a salary and a 3% raise.

  • Independent producers writing business today — ready to be paid on what they produce
  • W‑2 high performers in sales, service, trades, the military or sports — capped by a paycheck
  • You know you’re meant for more, and you’re done waiting for permission
The problem

Your effort is making someone else rich.

  • Producers: stuck at a contract level someone else set
  • W‑2: your income is capped and your raise is someone else’s call
  • Marked‑up, recycled leads — then you eat the chargebacks
  • Hours lost to manual dialing and chasing follow‑ups
  • Waiting on an upline to approve your next raise
A+ leaders

You build teams. Someone else owns them.

People who recruit, coach and run producing teams — in insurance, or leading sales teams anywhere else.

  • Team builders doing $100K+/month in clean issued business
  • Sales managers and leaders ready to build their own organization
  • Want control, real overrides and equity — not a title
The problem

Your team is your upline’s asset.

  • Your downline and overrides belong to the IMO, not you
  • Someone else caps your contract and sets your rules
  • You build the organization but own zero equity in it
  • You’re the bottleneck because nobody gave you the systems

Silverthorne flips it: a direct path to higher commission for players, an agency path for leaders, and the machine underneath both.

02 · The results

What you walk away with.

Four things you won’t get at a job — or most IMOs.

A direct path to higher commission110% at $20K/month in production, up to 135% at $100K/month. Your numbers move it — nobody signs off.
Up to 135%
A private lead engineNiche‑market ads run by our partner Family Fortress Life. Zero markup on your ad dollars.
$0 markup
A machine that worksAutomatic dialer, GoHighLevel automation, KPI tracking, live coaching.
Included
A path to ownershipYour own agency contract, your downline, an equity opportunity.
+ Equity

Results depend on licenses, appointments, product mix, persistency and work. No income is guaranteed. Agency contracts and equity are separate written agreements.

03 · How fast

Day one, you’re equipped. Day ninety, you’re running.

Day 1
  • Dedicated team leader
  • Automatic dialer + GoHighLevel set up
  • Commission level set by your production
Week 1
  • Contracting submitted to carriers
  • New agents: licensing plan moving
  • Lead plan set — ads or self‑gen
Day 30
  • Live coaching on your real calls
  • KPI review: CPL, close rate, placement
  • Weekly activity reviews
Day 90
  • 90‑day ramp complete
  • Commission level reviewed against production
  • Team builders: agency path mapped

Carrier appointment and state licensing timelines are set by carriers and states, not by us.

04 · Risk reversal

You take the upside. We took out the traps.

The 60‑day lead bonus

Your leads pay for themselves — or we pay you back.

Commit to the system and budget $5K–$10K for leads. If the commissions from your first 60 days of business don’t cover your lead spend, we pay you back 50% of your lead spend, up to $2,500.

  • Follow the scripts and the daily activity plan
  • Show up to every coaching session
  • Protect every policy: welcome call, draft‑date and second‑draft checks
Paid back to you
50%
of lead spend · up to $2,500
Claim your seat

Terms apply. The 60 days start when you are contracted and appointed. Settled at day 90 on commissions from issued, paid and in‑force policies, net of chargebacks — not advances. 80% persistency required to qualify; any misrepresentation, improper replacement or SIU referral disqualifies. Activity is verified from our dialer and CRM. The lead budget is your own spend on your own leads; self‑gen is always an option. Full terms are given to you in writing before you start. This is a lead‑cost bonus, not a guarantee of income.

A direct path to higher pay

Hit the production number, your commission moves. No politics.

Every term in writing first

Contract, advances, chargebacks, release terms — before you sign.

$0 markup on ad spend

Run by Family Fortress Life. Unprofitable campaigns get cut.

No recruiting required

You’re paid to write business. Building a team is optional.

A straight yes or no

A person reads your application. Not a fit? You hear it on call one.

Never on your own

Team leader, live coaching and weekly reviews that don’t expire.

05 · What you no longer have to do

Cross these off. Permanently.

Dial numbers by handThe automatic dialer calls for you — pick up only when someone answers.
Automated
Buy marked‑up leadsPrivate lead engine through Family Fortress Life, $0 markup.
$0 markup
Chase every follow‑upGoHighLevel texts and follows up instantly.
Automated
Guess if your ads workCPL, show rate, close rate and placement tracked weekly.
Tracked
Recruit to get paidWrite business and get paid. Team building is optional.
Optional
Figure out licensing aloneLicensing support and a defined 90‑day ramp.
Supported
Wait on an upline for a raiseYour production moves your commission. Nobody signs off.
Direct
Built by a producer

Seven years in the seat. $2M+ in verified production.

Cole Brayton built Silverthorne after watching good people feed structures that never paid them like owners. Every system here fixes something he hit himself — and now it goes to every producer, licensed or brand new, with a team leader in their corner from day one.

Cole Brayton, Founder and CEOCole Brayton · Founder & CEO
Family Fortress Life crest Our advertising partner
Family Fortress Life
Your ad budget$5,000
→
Goes to ads$5,000
→
Markup$0
06 · Private lead engine

Your ad dollars. Zero markup.

Our partner Family Fortress Life runs advertising in niche markets and sends the leads straight to you. Every dollar you put in goes to the ads — not to a middleman’s margin.

  • Niche‑market campaigns built and run for you
  • $0 markup on your ad dollars
  • Judged on issued premium — not clicks or booked calls
  • Losing campaigns get cut fast

Family Fortress LLC is Silverthorne’s advertising partner. Ad platform costs apply. Lead volume and results vary by market and spend.

07 · Ad reinvestment engine

As we grow, so does your business.

A slice of every company override buys ads — on the company’s dime. Those bonus leads go back to the team every week, split by who produced. Agents pay $0 for bonus leads.

Ad engine fund10–20%of every overrideAgents pay $0 for bonus leads
1
Agents sellIn‑house agents + broker teams write policies
2
Overrides paidCarriers pay the agency its override on every sale
3
Into the ad fund10–20% of each override, tier set by last week’s net AP
4
Ads buy leadsFamily Fortress Meta campaigns fill the pool
5
Weekly round robinLeads split by your share of last week’s sales
How your share is set
Your share = your net AP ÷ company net AP (last week)
Example · $200K company net AP · 120 bonus leads
Team Rivera broker team$60K AP · 30%
36leads
Jordan$40K AP · 20%
24leads
Maria$30K AP · 15%
18leads
Rest of company$70K AP · 35%
42leads
Reinvestment grows with the company
10%Under $500K / wk
15%$500K–$1M / wk
20%$1M+ / wk

Net AP = issued & paid minus that week’s chargebacks. Marginal tiers: each rate applies only to production inside its tier.

More sales → bigger overrides → bigger fund → more leads for everyone

Illustration only; names and figures are examples and planning assumptions. Higher tiers apply while bonus leads return 2.5×+ their cost and 90‑day lapse stays under 10%. A 90‑day lapse over 15% pauses an agent’s share. Bonus‑lead volume depends on company production and ad performance. No income is guaranteed.

08 · Watch it work

They fill out the form. Three seconds later, you’re in their phone.

GoHighLevel texts every new lead instantly — so they know your name, your number and their appointment time before they’ve put the phone down.

Family Fortress Life
Request your free quote
Submit✓ Sent
C
Cole · Family FortressText message · now
Hi Sarah, just confirming your request with Family Fortress LLC. My name is Cole — I’ll be the one helping your family out at 11am today. Please save this number. Any questions before we talk?
Saved! No questions — talk at 11.
Read 0:41
1Lead submits the form
2Personal text in 3 seconds
3Appointment set, reminders automatic

Example message. Texts go only to people who request contact and give consent on the form; reply STOP to opt out.

09 · Dialing

Stop dialing. Start talking.

Same hour. Same list. One of these agents spends it on hold with voicemail.

Hand dialing1 line
DialRingRingVoicemailNotesDialRingNo answerNotesDialDisconnectedDialRingHello?
Dials / hour~60
Live conversations~5
Minutes actually selling~15
Time selling · 25% of the hour
Automatic dialerMulti‑line
Line 1Ringing
Line 2Voicemail — skipped
Line 3Connected → you
Dials / hour200+
Live conversations15–20
Minutes actually selling40+
Time selling · 70%+ of the hour

Illustration of a typical hour. Actual numbers vary with list quality, line count and contact rates. Dialing only to leads who requested contact, under federal and state calling rules.

Pick your seat

One for leaders. Two for players.

A+ Leaders

Build your agency

Clear $100K/month in clean issued business and the door opens to your own agency contract.

  • Triple‑digit commissions on WL, IUL, term
  • Control of your agency and downline
  • Equity opportunity in our future exit
Bar: $100K+/mo clean issued team business
Apply as an A+ leaderAgency contracts and equity are separate written agreements.
A+ Players

Independent producers

Contracts, infrastructure and support without being treated like a trainee.

  • 110%–135% personal commission
  • Private lead engine, $0 markup
  • Dedicated team leader
Bar: $200K+ personal issued premium
Apply as producer
A+ Players

Leaving the W‑2

For high performers who know they’re meant for more than a salary. Trained by people who still write business — not a script and a prayer.

  • Licensing support
  • Defined 90‑day ramp
  • Weekly activity review
Bar: drive, coachability, the work
Apply — leaving the W‑2
Questions

Asked and answered.

What should I expect on the call?

A straight conversation about your current contract, your persistency, your lead situation and what you want to stop doing. If the fit is there, we walk you through contracting. If it is not, we tell you.

Is this for me?

It is for A+ players — independent producers already writing business, and high performers done with the W‑2 life — and A+ leaders who build and run teams and want to own their agency. If you want a W‑2 job with a guaranteed draw, this is not it.

I’m in a W‑2 job and not licensed. Can I really do this?

Yes, if you will do the work. You get licensing support, a defined 90‑day ramp, the same systems our producers use, and a team leader reviewing your activity every week. Sales, athletics, military, trades, hospitality, business owners — the common thread is drive and coachability, not a license.

Do I have to recruit?

No. Recruiting is optional. You can make a living writing business. Leadership is a separate conversation for people who have already proven they can produce.

How does the 60‑day lead bonus work?

Budget $5K–$10K for your own leads and run the system exactly as taught — scripts, daily activity, every coaching session. If the commissions from your first 60 days of business do not cover your lead spend, we pay you back 50% of your lead spend, up to $2,500. The 60 days start when you are contracted and appointed, and it settles at day 90 on issued, paid and in‑force policies, net of chargebacks. You need 80% persistency to qualify, and chargebacks after settlement follow your normal producer agreement. Full terms are given to you in writing before you start. It is a lead‑cost bonus, not a guarantee of income.

Who pays for leads?

You do, at cost. Self‑gen is always an option. If you want paid leads, ads run through Family Fortress LLC, our private ad company, with no markup on your spend. We track the numbers that decide whether it is profitable.

How fast do I get paid?

Advances follow each carrier’s schedule where the carrier allows them. You will see the full payment terms in writing before you contract.

What about chargebacks?

They follow the business and the writing agent under carrier rules. We review persistency. We do not sell you a structure that only works if nobody lapses.

Is this an MLM?

No. You are not required to recruit and you are not paid to recruit as the core model. Building a team later is a separate agreement with different work.

Can I keep my other appointments?

In some scenarios, yes. Dual appointment is allowed case by case, typically for team builders or high personal producers stuck at another IMO.

How does the team builder track work?

Team builders doing $100K+ a month in clean issued business can move to an agency contract: triple‑digit commissions on whole life, IUL and term, control of your agency and downline, and an equity opportunity in our future exit. Agency contracts and equity are separate written agreements, earned by production.

Apply · 2 minutes

Ready to get paid like it?

A person reads every application. If the fit is real, you get a conversation. If it isn’t, you get a straight no.

Step 1 of 6
How are you applying?

No income is guaranteed. Applying is not an offer of appointment.

A+ players & leadersTakes 2 minutesApply